Unit 30

Background Research:

Idea generation-

For my book I had the idea that the advert would mostly be in a dark colour and events where there are the person’s flashback they turn into greyscale. The basic plan was that the child would be talking about what was being done and then  there would be flashes that indicate a flashback and there would be a dramatisation of it occurring to give the people who watch it a “shock” effect which may be able to intrigue them into looking up more about the book or even make them purchase it.

Budget-

To make what I have in mind the budget would be near minimal and if at most would cost maximum up to around 5 euros. S as far as money this commercial dosent have much of an issue.

Target  Audience-

This commercial would be targeting the people who are of 18+ as this commercial would most likely shock them more than younger audiences, so it would seem more reasonable to target them.

The planning of what to do:

	March	April	May	June
Ideas
Generation
Recording
Initial proposal plans
Pre-Production
Script
Storyboards
Production schedule
Location plans
Risk assessment
Production
Shooting

Technical Resources

School equipment will be used so that shouldn’t be a huge problem, the shooting will probably take place at school but I am still deciding on what may be better in the long run.